Demand Generation Manager SCALAR

About the Team

The Marketing team is a close-knit and supportive team. We cover the areas of communication & events, branding, digital marketing (including demand-gen), product marketing and go-to-market. We have a remote-first way of working, which means everything is available online and accessible to others. We connect regularly on team level and sub-levels.

What you can look forward to as a Demand Generation Manager SCALAR (m/f/d):

• You'll be at the heart of growing our pipeline. Your mission? To design and deliver smart, creative campaigns that bring in high-quality leads for our sales teams. You’ll have the freedom (and responsibility) to plan, launch, and measure marketing activities that make a difference.
• You’ll work across channels—think performance marketing, marketing automation, and content that supports our sales teams and helps prospects understand what makes SCALAR tick. It’s all about grabbing attention, sparking interest, and keeping potential customers engaged throughout their journey.
• We’re in a space that’s changing fast—especially with how AI is reshaping how people search, ask questions, and make decisions. So we’re looking for someone who thinks beyond traditional demand gen. Someone who’s curious, creative, and ready to show up where attention is shifting, not where it used to be.
• If you like building systems that work, testing new ideas, and seeing direct results from your efforts, you’re going to love it here. Your work will fuel growth, help us reach the right people, and play a big part in SCALAR’s success.

Your Profile as a Demand Generation Manager SCALAR (m/f/d):

• Bachelor’s degree in digital marketing or equivalent. 
• Minimum of 3 years’ experience in digital marketing in an international SaaS or telematics environment. 
• Proven experience in effective lead generation techniques and strategies, digital advertising platforms and performance marketing metrics. 
• Extensive knowledge of search engine marketing (SEM), pay-per-click (PPC) and social advertising, as well as retargeting/remarketing.
• Experience in building automated email workflows that move leads from first touch to sales-ready—whether it’s through lead nurturing, scoring, segmentation, or triggered campaigns.
• Think beyond traditional demand gen—adapting to a world where AI is changing how people search, ask questions, and make decisions. Combine creativity with data to design campaigns that show up where attention is shifting, not where it used to be.

Why you should choose ZF in Wroclaw? 

• Open, transparent company where product leadership, relationship, and respect are key values; 
• Flexible working hours;
• Hybrid mode of work (home office and work on-premises);
• Free private medical care (Medicover);
• Life insurance;
• Half-year bonus based on performance;
• Multisport Card and Meals allowances (employee canteen).