Website Specialist - Digital Marketing (m/f/d)

About the Team:

As a Website Specialist, you will turn global marketing and business needs into high-performing website experiences and campaign landing pages. You will work hands-on in our CMS platforms, collaborate with our digital agency partners and use analytics insights to optimize journeys, content and conversion. You will also act as a consultant to global and regional stakeholders on how to improve web performance. Scope of impact: 15+ global websites and portals and 10+ languages and markets.

What you can look forward to as Website Specialist (m/f/d):

• Build and optimize pages in FirstSpirit and WordPress using global templates and components,
• Structure and publish content to create clear, user-friendly journeys and strong CTAs,
• Continuously improve website and landing page performance by recommending UX and content changes based on data, SEO input and best practices,
• Collaborate with Analytics & SEO to translate reports and dashboards into concrete optimization actions,
• Work closely with global digital agencies on landing pages, UX concepts and web enhancements,
• Review wireframes, designs and copy and provide clear, actionable feedback to improve usability and conversion,
• Ensure all web experiences comply with brand, legal and communication standards,
• Advise global and regional marketing teams on how to best use the website for campaigns, launches and customer journeys.

Your profile as Website Specialist (m/f/d):

• About 3 years of experience in web content, digital experience or website production, ideally in an international environment,
• Hands-on experience with CMS platforms (FirstSpirit is a strong plus, WordPress),
• Solid understanding of web UX fundamentals, user journeys, landing page structure and mobile-first design,
• Experience working with web analytics reports (e.g. Piwik, dashboards) and good knowledge of on-page SEO to drive improvements,
• Experience collaborating with external agencies and cross-functional teams (Marketing, IT, Regions/Countries),
• Strong attention to detail, optimization mindset, consulting skills and clear communication in English.

Why should you choose ZF n Warsaw: 

• An employment contract in a stable, global company,
• Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks,
• Hybrid system work and flexible working hours,
• Possibility of participation in private medical care (including dental care) and life insurance,
• Cafeteria system/Sport Card,
• Global Referral Program,
• Very good working atmosphere; working in an international team, interesting projects, and tasks.

Profesjonaliści w dziedzinie układu napędowego, bezpieczeństwa i technologii podwozia - ZF Aftermarket