Head of Marketing & Communications - Poland, Nordics, Baltics (m/f/d)

Job Description

What you can look forward to as Head of Marketing & Communications – Poland, Nordics, Baltics:
•    Develop, implement, and monitor the European Marketing & Communications strategy in the sub-region, aligning with the strategic goals of the Division Aftermarket and supporting long-term business objectives,
•    Initiate and lead joint social media channels & campaigns across the region, targeting all key groups (B2B & B2C) and Business Lines. Ensure alignment with regional priorities, adapting for differences in technical requirements and customer needs,
•    Drive advanced digital marketing initiatives, including automated marketing campaigns, across multiple media channels for diverse target groups, product categories, and Business Lines at the sub-regional level,
•    Design and execute promotional marketing programs & campaigns to support strategic business goals for selling products and develop workshop network,
•    Plan, develop, and manage all fairs and events in the sub-region, ensuring effective promotion of the product portfolio and service offerings, aligned with the regional action plan, KPIs, and Corporate Identity,
•    Oversee sub-regional marketing budget planning, using advanced marketing analytics and real-time results monitoring to ensure optimal allocation of resources and achievement of strategic objectives,
•    Lead and develop the local Marketing team, with a focus on enhancing customer satisfaction and loyalty (NPS), while improving marketing efficiency and ROI,
•    Plan, manage, and motivate a diverse, agile, and high-performing Marketing team, ensuring continuous development, training, and staffing to maintain excellence in execution.
 

Your profile as Head of Marketing & Communications – Poland, Nordics, Baltics:
•    University Degree – ideally Marketing/Communications/Economics,
•    Ideally 7+ years’ experience in respective field,
•    Minimum 3+ years’ experience as people leader,
•    Strong experience and thought leadership in Marketing & Communications & Sales for B2B (distributor & fleet level) & B2C (workshop level), as well as social media and communities for both B2B and B2C in Europe and differences per country,
•    Customer-centric attitude based on outside-in perspective and strong knowledge of market and customers,
•    Knowledge on Automotive Aftermarket & Marketing network in the Aftermarket,
•    Marketing or Sales leadership experience in international context and matrix organizations,
•    High influencing skills & ability to manage sub-regional Marketing team,
 

Why should you choose ZF n Warsaw: 
•    An employment contract in a stable, global company,
•    Implementation package-full training and support from experienced managers and employees who will make sure, that you feel comfortable while performing newly entrusted tasks,
•    Hybrid or remote system work and flexible working hours,
•    Possibility of participation in private medical care and life insurance,
•    Annual bonus, cafeteria system,
•    Company car,
•    Very good working atmosphere - working in an international team, interesting projects, and tasks.
 

https://aftermarket.zf.com/pl/portal-aftermarket/