Head of Global Brand Strategy & Activation Design (m/f/d)

About the Team:

Key purpose of the role is to lead the Global Brand Portfolio Strategy, Value Proposition architecture and Brand Activation Design for ZF Aftermarket. Builds a coherent, scalable and protected multi-brand system. Translates strategic positioning into commercial programs and sales enablement for all core customer audiences. Build bridges between strategy and execution through strategic planning and designing. Establish strong and enduring brands and services presence by building meaningful connections with our audiences. Directs the allocation and performance of marketing investments to drive measurable growth, differentiation and customer loyalty.

Warsaw, Poland is our preferred location, but we are also open to employment in our Hub in Barcelona, Spain.

What you can look forward to as Head of Global Brand Strategy & Activation Design:

• Talent Development: builds high-performing, insight-driven teams and strengthens brand strategy capabilities across regions,
• Brand Portfolio Strategy: defines and manages global brand positioning and value propositions,
• Strategic Planning & Activation: designs scalable commercial programs with clear KPIs to drive growth and retention,
• Customer Insights: identifies target segments and leverages data to optimize customer journeys and marketing impact,
• Stakeholder Management: ensures alignment across teams and effective execution in regions,
• Performance & Optimization: tracks results, improves efficiency, and scales best practices globally,
• Value Proposition: ensures clear, competitive, and up-to-date value propositions,
• Brand Governance: strengthens brand identity, consistency, and market positioning,
• Budget Management: allocates marketing investments to maximize ROI and commercial impact.

Your Profile as Head of Global Brand Strategy & Activation Design:

• Degree in Marketing, Business Administration, or related field,
• 10+ years in marketing roles (preferably automotive aftermarket or B2B) and 6+ years leading and scaling international marketing teams,
• Fluent in English (additional languages are a plus),
• Strong strategic, analytical, and data-driven mindset,
• Proven expertise in B2B & B2C marketing and global strategy execution with ROI focus,
• Experience in demand generation, campaigns, and digital marketing channels,
• Strong background in brand management and global brand consistency,
• Deep understanding of customer journeys, segmentation, and targeted content,
• Entrepreneurial, customer-centric, and growth-oriented mindset, strong leadership and stakeholder management skills,
• Ability to drive clarity, challenge status quo, and navigate ambiguity.

Why you should choose ZF in Warsaw:

• An employment contract in a stable, global company,
• Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks,
• Hybrid or remote system work and flexible working hours,
• Possibility of participation in private medical care and life insurance,
• Annual bonus, cafeteria system, company car,
• Very good working atmosphere - working in an international team, interesting projects, and tasks.

Profesjonaliści w dziedzinie układu napędowego, bezpieczeństwa i technologii podwozia - ZF Aftermarket