Global Premium Brand Foundations Marketing Specialist (m/f/d) - open to multiple location

Global Premium Brand Foundations Marketing Specialist

What you can look forward to as Global Premium Brand Foundations Marketing Specialist:

Lead Brand Foundation development, deployment, and governance for all Premium ZF A M Brands.

•    Brand Foundations: develop, implement, maintain, and govern usage, of all brand foundations (Standards to be used as Mandatory Guidelines) i.e., Brand Story, Brand Profile, Brand Architecture and Brand Identity to ensure consistent execution of brand identity, visibility, and market position. Maintain a competitive edge in the market by building strong and resilient brands that resonate with customers and drive growth.
•    Brand Governance: ensure that the brand is consistently represented and protected across all owned, earned & paid channels and touchpoints, by sticking clearly to Brand Foundation guidelines. Ultimately this builds Brand Equity and Brand Health in the medium to long-term. 
•    Build capability: educate the organization. Starting with your own team, create training & education materials to build coaches who have the capability to educate the organization on what Brand foundations are and how to apply them. 
•    Measure, optimize & drive growth: set KPI’s for Brand Equity and Brand Health. Define the metrics, set up measurement frequency and scorecards, using pragmatic cost-efficient methodology.  Monitor & analyse results to develop insights, leverage learning and make recommendations to Regions and BLs to improve our brand initiatives.
•    Standardize: create best practice standards for all brand foundations (online and paper). Document brand foundations to codify expectations and enable easy access and thus consistent application, at all times, on all brands in all markets. 
•    External Lens: responsible for competitive tracking. Brand positioning, strategy & health.

Your profile as Global Premium Brand Foundations Marketing Specialist:
•    University degree in Marketing, Business Administration, or related field, 
•    Minimum 2 years of experience in brand building, scaling and disciplined marketing,
•    Fluent in developing & executing Brand Foundational Guidelines,
•    Customer centric attitude based on outside-in perspective and strong knowledge of market and customers,
•    Experience in cross functional project management, 
•    Experience in applying agile working methods,
•    Excellent ability to influence without authority,
•    Advanced stakeholder management skill,
•    Experience in critical thinking and ability to create insights from data and strategies recommendations from insights. 

Why should you choose ZF n Warsaw: 
•    An employment contract in a stable, global company,
•    Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks,
•    Hybrid system work and flexible working hours,
•    Possibility of participation in private medical care (including dental care) and life insurance,
•    Cafeteria system/Sport Card,
•    Global Referral Program,
•    Very good working atmosphere; working in an international team, interesting projects, and tasks.