Global Brand Program Lead (m/f/d)

About the Team:

Key purpose: Leading the Global Divisional activation of our new Brand identity (Maximizing Uptime) to life in the minds of our employees and customers. Leading the extensive BrandUp programme inc. Training, Complex asset updating, Commercialisation and Packaging & Labelling workstreams of the BrandUp programme so that a single, consistent brand narrative reaches every region and translates in a changed brand perception in the market.

What you can look forward to as Global Brand Program Lead:

 Programme management, Governance, Performance & Budget

• Owns the overall global program plan, including milestones, dependencies, budget, governance, and status reporting
• Coordinates workstream leads, monitors KPIs, and manages risks and blockers to ensure successful delivery
• Drives senior stakeholder engagement and regional alignment, ensuring effective communication, involvement, and decision-making

Brand Consistency & Assets

• Coordinates global activation execution across regions, ensuring timely and cost-efficient delivery
• Ensures consistent application of brand guidelines, messaging, and storytelling across all brands and assets
• Serves as the central point of contact for activation governance, asset transition rules, stakeholder support, and exception management

Change Management and capability building

• Communicates with regular cadence to the org to ensure change is understood and supported as required.
• Builds tools, templates and inspires long term capability program to support continuous elevation of Brand building within ZF AM. 

Your Profile as Global Brand Program Lead:

• Brand and marketing communications expertise, ideally from a multi-brand or B2B environment
• Ability to lead laterally, aligning Brand Managers, regional teams and external partners without formal authority
• Inspirational coaching / talent building – lead the org towards full potential of Brand inc. building tools & executing training to change mindset / capability
• Strong program management skills, covering planning, budget and governance reporting
• Intercultural sensitivity to adapt a central narrative for local markets without diluting it
• Understanding of sales enablement, since Sales adoption is decisive for the storytelling to land with customers
• Outcome-driven mindset, tracking activation KPIs and adjusting based on market feedback

Why you should choose ZF in Warsaw:

• An employment contract in a stable, global company
• Implementation package-full training and support from experienced managers and employees who will make sure that you feel comfortable while performing newly entrusted tasks,
• Hybrid or remote system work and flexible working hours,
• Possibility of participation in private medical care and life insurance,
• Annual bonus, cafeteria system, 
• Very good working atmosphere - working in an international team, interesting projects, and tasks.