Content Marketing manager CV AP

Content Marketing manager CV AP

About the Team:

We're looking for a new colleague to join our marketing team at our location in Shanghai.

What you can look forward to as Content Marketing manager CV AP:

• Develop a comprehensive content marketing strategy tailored to the Asia-Pacific region's commercial vehicle market.
• Lead a cross-functional team of content creators, including copywriters, graphic designers, video producers, and social media specialists.
• Oversee the production of content across various channels, including websites, social media platforms, blogs, and email newsletters.
• Identify three target audiences (distributor, workshop, fleet) within the Asia-Pacific region and develop strategies to engage them through content marketing.
• Develop and execute content marketing campaigns that promote the commercial vehicle brand in the Asia-Pacific region.

Track and analyze content marketing performance metrics, such as website traffic, engagement, conversion rates, and social media metrics.

Your Profile as Content Marketing manager CV AP:

• A bachelor's degree in product engineering, marketing, communications, or a related field. A master's degree in marketing or a specialized area of content marketing is preferred.
• At least 8 years of experience in content marketing, preferably in the commercial vehicle segment of the automotive parts industry.
• Preferred experience in one or more of the following areas:
  • 4A or Local Agency
  • Automotive parts industry media, especially in Lubricants, Tire would be preferred
  • Automotive industry
• Strong writing and communication skills, with the ability to create engaging content across different formats and channels.
• Creative thinking and innovation, with the ability to develop unique content ideas and approaches.
• Project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Analytical skills, with the ability to analyze data and draw insights from it.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams and external partners.
• Good command of English and Mandarin.
• Knowledge of the Asia-Pacific region's market dynamics, cultural differences, and consumer behavior.

Why you should choose ZF in Shanghai:

Individual Growth: At ZF, you accelerate your career by working together across borders and cultures. Take advantage of global development opportunities, support, and a flexible working environment.
Experience Variety: Join ZF to shape future mobility and sustainable systems. Drive smart solutions and contribute to safer, cleaner, affordable mobility for all.
Find Inspiration: Develop yourself in a team-oriented and supportive environment at ZF. Take on international challenges, be inspired by your colleagues, and shape the future with us.