E-Commerce Marketing Specialist (m/f/d) limited 12 months

 Req ID 68283 Sao Domingos de Rana, Portugal
     

About the Team:  
Looking for an enthusiastic E-Commerce Marketing Specialist for a temporary parental leave replacement for 12 months to join the ZF Aftermarket Global Digital Market Channels Digital Shelf and Digital Commerce Demand Generation team. There could be a possibility of a permanent employment afterwards. 
 
What you can look forward to as Global E-Commerce Marketing Specialist (m/f/d):

• Manage cross-functional projects with Product Data Management, Category Management, IT, Brand Marketing and E-Commerce Domain Functions to ensure global and regional Digital Shelf & Demand Generation initiatives support sales growth, increase share of wallet, minimize return rates and maximize conversions rates
• Monitor and react to changes in requirements of marketplace and E-Commerce vertical players to ensure continuous competitiveness and compliance of Digital Shelf & Demand Generation content
• Create and source best practice E-Commerce channel-specific content and product information to drive traffic & conversion rates in close alignment with global & local stakeholders (e.g. Europe, North America, South America, RoAP, IMEA)
• Ongoing publication of E-Commerce relevant content into all required channels to ensure ZF information authority
• Develop E-Commerce advertising campaigns, research and analyze competitor advertising activities, perform ongoing keywords discovery, expansion and optimization
• Utilize top-notch technology to drive the ongoing optimization of advertising campaigns and achieve defined KPIs like ACOS, glance views, impressions, clicks, CTR, conversion rate, etc
• Report KPIs for Digital Shelf & Demand Generation excellence and sell-out performance into strategy management and monthly reporting
• Align with external agencies as well as utilize solutions to monitor and continuously improve performance. Perform user behaviour analysis and implement improvement measures

Your profile as Global E-Commerce Marketing Specialist (m/f/d): 

• Demonstrated tangible business results within a tier 1 automotive supplier or consultancy. Strong project management and analytical capabilities with the ability to translate these into commercial strategies 
• 3+ years hands-on E-Commerce experience in building and optimising channel-specific content and programmatic advertising campaigns 
• Experience with Digital Shelf solutions and processes, PIM and DAM systems, content creation and optimization, SEO, performance marketing and online customer acquisition for automotive E-Commerce channels
• Good knowledge of automotive E-Commerce and aftermarket products
• Ability to manage multiple tasks and to work in a multi-cultural environment
• Excellent communication skills along with the ability to effectively collaborate with cross-functional teams

Be part of our ZF team as E-Commerce Marketing Specialist (m/f/d) limited 12 months and apply now!

Contact

Julia Ibele

+49 7541 77 963555