Head of Marketing for Aftermarket

Head of Marketing for Aftermarket

About the team

ZF Aftermarket is a EUR 3 billion powerhouse with a combined team of about 8,000 employees. We have a total of 120 locations in 40 countries worldwide – including 90 logistics centers – and more than 650 service partners with a strong presence in both automotive and industrial markets. This makes us the second largest aftermarket organization worldwide.
 

What you can look forward to as Head of Marketing for Aftermarket (m//f/d):

• Lead Local Marketing and Comms team of Division B (if applicable) & Develop and implement marketing strategy for all ZF brands and products per sub-region / BL / customer in alignment.
• Raise awareness and improve significance & distinctiveness of Aftermarket product brands, service brands across all tiers: Premium brands (like ZF Aftermarket, Sachs, Lemförder, TRW, Wabco, ZF Service Partner, ZF proTech) and second-line brands (BOGE, Remsa, Provia etc)
• Initiate & drive advanced & automated marketing campaigns on country level in different media channels (print, online, websites, social media, etc.) across all target groups, categories and BLs. Initiate & drive field & promotional marketing programs in BLs & Countries in support of Regional Marketing strategy & strategic business goals
• Ensure creative visualization & realization of Marketing campaigns across all assets & touchpoints. Conduct market and research studies. Identify, drive and monitor new opportunities, and communicate these opportunities to Sales
• Manage budget & execution of the Marketing Plans with Sales. Explore and build strategic partnerships with key market players (all kind of associations, strategic events etc.) 

Your profile as Head of Marketing for Aftermarket (m/f/d):

• University Degree – ideally Marketing/Communications/Economics. Ideally 10+ years’ experience in respective field and 2+ years’ experience as people leader
• Strong experience and thought leadership in Marketing & Communications for B2B (distributor & fleet level) & B2C (workshop level). Customer-centric attitude and strong knowledge of market and customers
• Knowledge on Automotive. Aftermarket & Marketing network in the Aftermarket a plus. Marketing or Sales leadership experience in international context and matrix organizations
• High influencing skills & ability to manage sub-regional Marketing team
• Ability to set a clear vision, simple to understand. Comfortable with public speaking & facilitating group session 

Why you should choose ZF in India

• Innovative Environment: ZF is at the forefront of technological advancements, offering a dynamic and innovative work environment that encourages creativity and growth.
• Diverse and Inclusive Culture: ZF fosters a diverse and inclusive workplace where all employees are valued and respected, promoting a culture of collaboration and mutual support.
• Career Development: ZF is committed to the professional growth of its employees, offering extensive training programs, career development opportunities, and a clear path for advancement.
• Global Presence: As a part of a global leader in driveline and chassis technology, ZF provides opportunities to work on international projects and collaborate with teams worldwide.
• Sustainability Focus: ZF is dedicated to sustainability and environmental responsibility, actively working towards creating eco-friendly solutions and reducing its carbon footprint.
• Employee Well-being: ZF prioritizes the well-being of its employees, providing comprehensive health and wellness programs, flexible work arrangements, and a supportive work-life balance.