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ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility.

ZF allows vehicles to see, think and act. In the four technology domains of Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric Mobility, ZF offers comprehensive product and software solutions for established vehicle manufacturers and newly emerging transport and mobility service providers. ZF electrifies a wide range of vehicle types. With its products, the company contributes to reducing emissions, protecting the climate and enhancing safe mobility.

Program manager - Marketing Automation

Country/Region:  CZ

Plzeň,  Plzen Region, CZ, 301 00

Req ID 48293 Plzeň, Czech Republic

Your tasks:

  • Design, plan, manage, analyze, support and continuously improve central and regional customer life-cycle management campaigns, utilizing our marketing automation and CRM suite. ​
  • Drive and own the performance of our global and regional demand nurturing funnels, by effectively influencing all key decision makers that impact the success of our demand generation programs.​
  • Track and analyze performance campaign data from email (nurture) campaigns, and use insights to improve email campaign and landing page quality scores ​
  • Define, deploy and implement an effective and agreed lead scoring & life cycle segmentation model ​
  • Steer, develop and mature a Lead and Demand Generation community of global and regional marketeers, sales associates and other key stakeholders.​
  • Plan, manage, and roll out email and marketing automation plans, with defined goals using customer insight and analytical data.​
  • Own and manage the overall governance of the customer life cycle communication programs , process and tools​
  • Global roll-out of tools and process, by preparing the tool technically and by giving appropriate training and support to the regional team​
  • Align with key functions in the demand management process, like digital channel marketing, sales operations, SEO & Tagging,  and regional marketing teams​


Your Profile:

  • At least 3 -5 years' experience in building and optimizing demand & lead generation and lead nurturing programs (Experience in B2B is a must)​
  • Proven expertise of Marketing Automation universe (Certification is a strong plus)​
  • Experience with managing Marketing Automation platform in a multi-territory environment​
  • Good reporting and analytic skills, both quantitative and qualitative, with strong attention to detail ​
  • Considerable experience in online marketing, digital marketing, Marketing automation, CRM​
  • Demonstrated strategic thinking and creative problem-solving activities
  • An excellent knowledge of Email Marketing best practice​
  • Experience on building COE and Global roll-out of a digital marketing tool​


What do we offer:

  • Opportunities for personal and professional development 
  • Participation in international projects
  • Working with cutting-edge technologies in a modern environment
  • Contribution to language training and free-time activities
  • Flexible working hours and flexible time account
  • Extended opportunity to work from home and 25 days of vacation
  • Annual bonuses and regular salary increases according to performance
  • Home office allowance and pension/life insurance
  • Meal allowance, Cafeteria and more


Be part of our ZF team as Global Demand Generation & Marketing Automation Specialist and apply now!


Kristýna Paidarová

Our Commitment to Diversity

ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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Job Segment: Marketing Manager, Interactive Marketing, Pre-Sales, CRM, Online Marketing, Marketing, Sales, Technology