What's Next? Join ZF!

ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility.

ZF allows vehicles to see, think and act. In the four technology domains of Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric Mobility, ZF offers comprehensive product and software solutions for established vehicle manufacturers and newly emerging transport and mobility service providers. ZF electrifies a wide range of vehicle types. With its products, the company contributes to reducing emissions, protecting the climate and enhancing safe mobility.

Program manager - Marketing Automation

Country/Region: CZ

Location:

Plzeň, Plzen Region, CZ, 301 00

Req ID 48293 Plzeň, Czech Republic

Your tasks:

Design, plan, manage, analyze, support and continuously improve central and regional customer life-cycle management campaigns, utilizing our marketing automation and CRM suite.
Drive and own the performance of our global and regional demand nurturing funnels, by effectively influencing all key decision makers that impact the success of our demand generation programs.
Track and analyze performance campaign data from email (nurture) campaigns, and use insights to improve email campaign and landing page quality scores
Define, deploy and implement an effective and agreed lead scoring & life cycle segmentation model
Steer, develop and mature a Lead and Demand Generation community of global and regional marketeers, sales associates and other key stakeholders.
Plan, manage, and roll out email and marketing automation plans, with defined goals using customer insight and analytical data.
Own and manage the overall governance of the customer life cycle communication programs , process and tools
Global roll-out of tools and process, by preparing the tool technically and by giving appropriate training and support to the regional team
Align with key functions in the demand management process, like digital channel marketing, sales operations, SEO & Tagging, and regional marketing teams

Your Profile:

At least 3 -5 years' experience in building and optimizing demand & lead generation and lead nurturing programs (Experience in B2B is a must)
Proven expertise of Marketing Automation universe (Certification is a strong plus)
Experience with managing Marketing Automation platform in a multi-territory environment
Good reporting and analytic skills, both quantitative and qualitative, with strong attention to detail
Considerable experience in online marketing, digital marketing, Marketing automation, CRM
Demonstrated strategic thinking and creative problem-solving activities
An excellent knowledge of Email Marketing best practice
Experience on building COE and Global roll-out of a digital marketing tool

What do we offer:

Opportunities for personal and professional development
Participation in international projects
Working with cutting-edge technologies in a modern environment
Contribution to language training and free-time activities
Flexible working hours and flexible time account
Extended opportunity to work from home and 25 days of vacation
Annual bonuses and regular salary increases according to performance
Home office allowance and pension/life insurance
Meal allowance, Cafeteria and more

Be part of our ZF team as Global Demand Generation & Marketing Automation Specialist and apply now!

Contact

Kristýna Paidarová

Our Commitment to Diversity

ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Find out how we work at ZF:

Job Segment: Marketing Manager, Interactive Marketing, Pre-Sales, CRM, Online Marketing, Marketing, Sales, Technology

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