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Work at the forefront of automotive innovation with ZF,
one of the world’s leading automotive suppliers.

Lead Communications/Public Relations Specialist

Location: 

Northville, MI, US

Req ID 42244 | Northville, United States

Position Summary:  The Lead Communications Specialist takes on a specific function with the North American Communications team. The Lead role in North American Communications will focus on Online Communications (e.g., Social Media and Digital channels), Brand Standards Management and Design Communications.  

 

Responsibilities:

  • With support of Head of Communications, co-develop and execute regional online communication strategy for all social media channels and for regional websites.
  • Collaborate with global social media colleagues to contribute to the global editorial calendar for social media content and share global content on regional channels as appropriate.
  • Monitor company social media channels, customer channels and competitor/peer channels for posts that need to be addressed or to identify actions/posts that should be made to the company’s regional channels.
  • Act as a company spokesperson on social media channels to respond to posts, comments and messages from external audiences, and funnel media inquiries or posts that require legal or leadership handling to the appropriate individuals.
  • Develop a leadership social media plan and strategy, helping develop posts and blogs for LinkedIn and Facebook for key N. America leaders.
  • Create a crisis plan for social media and offer counsel on responses for crisis that either originate on social media or require a social media response.
  • Contribute counsel and activity to developing Division and regional posts, including maintaining an editorial calendar for Division, Regional and Global activity.
  • Provide monthly analytics counsel and revise strategy for social media in real-time as necessary or in response to the changing dynamics of online discussions.
  • Develop a strategic advertising or “boost” strategy for posts, including for functions within the company, such as HR recruiting, that enhance the performance of social media posts and our presence.

 

Qualifications:

  • Bachelors Degree in Marketing, Communications, Public Relations or Journalism or related business field
  • 8+ years of PR agency and/or in-house marketing, communications or PR experience
  • Strong communication skills and passion for communications and developing relationships within all levels of the organization
  • Motivated and positive self-starter who is able to work independently, collaboratively and cross-functionally
  • Ability to multi-task and handle multiple projects simultaneously within tight deadlines
  • Ability to travel up to 10 percent of the time including internationally and potentially for extended periods of time
  • Proficient with Microsoft Office (e.g. Excel, Access, Word, PowerPoint, etc.) and strong familiarity with social media platforms
  • Proven analytical abilities with a high-level of attention to detail

 

 

Be part of our ZF team as Lead Communications/Public Relations Specialist and apply now!

 

DIVERSITY COMMITMENT: 
Diversity, Equity and Inclusion are more than just words for us. They are at the core of the ZF Way that propels our team members towards their utmost success. We strive to build and nurture a culture where inclusiveness is a natural reflex. We actively seek ways to remove barriers so that every member of ZF can rise to their full potential. We aim to embed this in our legacy through how we operate and build our products as we shape next generation mobility, safety, sustainability and social justice. 

With four generations across 118 nationalities in 41 countries, ZF combines a unique variety of backgrounds, perspectives, and ideas. Together, we solve problems, drive innovation and shape next generation mobility. 

Our company is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with us and are in need of accommodation or special assistance to navigate our website or to complete your application, please contact us. Requests for reasonable accommodation will be considered on a case-by-case basis. ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Equal Employment Opportunity/Affirmative Action Employer M/F/Disability/Veteran

Our Commitment to Diversity

ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.


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