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Work at the forefront of automotive innovation with ZF,
one of the world’s leading automotive suppliers.

CRM Product Expert (m/f/d)


Frýdlant, Liberec Region , CZ, 464 01

Req ID 29351

We are looking for a new colleague to support our Global Sales & Market team at the Prague office in the Czech Republic to lead and implement ZF's global aftermarket strategy for CRM (Salesforce) solutions and related applications.

Position Responsibilities:

  • Development and enhancement of the global CRM strategy for ZF Aftermarket, in close collaboration with domains, functions and regions.
  • Responsible to govern relationship between IT and business functions to improve global consistency of CRM applications, to ensure GDPR compliance and to reduce "silos" and redundancies in existing and new projects. Assess and consolidate all relevant requirements and specifications by the business, identify new improvement areas individually, channel demands and development projects towards IT. Product ownership of all CRM applications from a business point of view.

  • Support cross-functional application streamlining and implementation of the target picture for ZF’s enterprise architecture by positioning of the Salesforce CRM solution as key platform in the Aftermarket technology stack.
  • Plan, manage and optimize the roll-out process to ensure fast go-to-market of solutions and drive adoption.
  • Ensure all related functions understand the output value of CRM processes, tools and data and that it gets utilized to improve the following global areas of concern for ZFAM: sales (and marketing) efficiency, data driven decision making processes and leveraging cross- and upselling opportunities through implementing advanced analytics, reduction of knowledge and information silo's, consistent information flow towards customers and process automation.
  • Plan and manage the creation of training material, system documentation, end-user support and user training.
  • Act as agile leader for the growing community of CRM champions and for the central CRM Team.
  • Lead and support the setup of the CRM solution, incl. data migration, ERP connection, testing, user training etc.


Essential Skills and Experience:

  • Significant amount of experience in product/project ownership/management/lead within a CRM environment, with proven track record of achieving milestones and delivering impact on business
  • Expert Knowledge in Salesforce CRM (User & Admin); Preferably Salesforce Certified (Certified Sales Cloud Consultant and/or Certified App Builder)
  • Strong understanding of ERP structures, Master Data Management and Business Intelligence
  • Manage projects to deliver requirements and objectives in line with Key-Performance-Indicators.
  • Agile experience (e.g. within Scrum), including the capability to influence, manage and lead others without organizational empowerment
  • Strong user adoption and user experience focus (including mobile)
  • Understanding business and sales processes in a B2B environment
  • Global mindset and ability to think laterally
  • Excellent team player with advanced virtual collaboration experience.
  • Highly organized and with excellent self-management and prioritization skills, operating with little supervision in complex environment.
  • Excellent communication, facilitation, stakeholder and change management skills
  • Advanced presentation, publication and didactic skills. Strong analytical mindset with sense for data driven business optimization
  • Fluent written and spoken English. Other languages are a plus.


We offer

  • work in the office in Prague
  • 5 weeks of holiday, flexible working hours
  • Employer's contribution to supplementary pension insurance
  • Performance and annual bonuses, anniversary reward
  • Subsidized lunches, cafeteria - regular monthly allowance
  • Language courses, external training



Be part of our ZF team as CRM Product Expert (m/f/d) and apply now!


Igor Culek

(+420) 727 884 604

Our Commitment to Diversity

ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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