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ZF is a global technology company supplying systems for passenger cars, commercial vehicles and industrial technology, enabling the next generation of mobility.

ZF allows vehicles to see, think and act. In the four technology domains of Vehicle Motion Control, Integrated Safety, Automated Driving, and Electric Mobility, ZF offers comprehensive product and software solutions for established vehicle manufacturers and newly emerging transport and mobility service providers. ZF electrifies a wide range of vehicle types. With its products, the company contributes to reducing emissions, protecting the climate and enhancing safe mobility.

Marketing Automation Specialist

Country/Region:  IN
Location: 

Bangalore, KA, IN, 560058

Req ID 48080 Bangalore, India

  

Key Purpose : Drive customer life cycle communication programs by optimizing conversion funnels, performing email and campaign landing page design audits and optimizing and managing our marketing automation programs

 

Your Profile :

 

•Design, plan, manage, analyze, support and continuously improve regional customer life-cycle management campaigns, utilizing our marketing automation and CRM suite.  

•Govern the performance of regional demand nurturing funnels, by effectively influencing all key decision makers that impact the success of demand generation programs.

•Track and analyze performance campaign data from email (nurture) campaigns, and use insights to improve email campaign and landing page quality scores

•Manage and optimize lead nurturing email campaigns, by taking a data driven approach and improving across all relevant email and lead nurture metrics.

•Plan, manage, and roll out email and marketing automation plans, with defined goals using customer insight and analytical data.

 

Your Tasks:

 

•Proven expertise of Marketing Automation universe (Certification is a strong plus)

•Minimum 6+ Years of relevant experience

•Experience with managing Marketing Automation platform

•Good reporting and analytic skills, both quantitative and qualitative, with strong attention to detail

•Considerable experience in online marketing, digital marketing, Marketing automation, CRM (Pardot / Salesforce)

•An excellent knowledge of Email Marketing best practice

 

Work Location : Bangalore, Adugodi

 

Be part of our ZF team as Marketing Automation Specialist and apply now!

Contact

Karthick Subramaniam

Our Commitment to Diversity

ZF is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

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