Marketing Automation Specialist

Job Description

About the team:

Drive adoption of Front End solutions across the region to maximize customer satisfaction and commercial impact. Drive customer life cycle communication programs by optimizing conversion funnels, and optimizing and managing our marketing automation programs.

What you can look forward as Marketing Automation Specialist:

• Identify and manage the web and online ordering UX improvements, prioritize and inform the development roadmap for execution together with the digital team.
• Collaborate cross functionally with business, marketing, product and technical teams to execute intuitive user experiences for our customers and prospects on ZF AM web portals
• Create and implement user research and testing methods/processes to gather feedback (Satisfaction Surveys, Feedback mechanism, NPS etc.) and translate into acti on able outcomes
• Own regional Front End Solutions KPIs and drive improvement measures.
• Design, plan, manage, analyze, support and continuously improve regional customer life-cycle management campaigns, utilizing our marketing automation and CRM suite.
• Manage the performance of our regional demand nurturing funnels, by effectively influencing all key decisionmakers that impact the success of demand generation programs.
• Track and analyze performance campaign data from email (nurture) campaigns, and use insights to improve email campaign and landing page quality scores
• Manage and optimize our lead nurturing email campaigns, by taking a data driven approach and improving across all relevant email and lead nurture metrics.
• Plan, manage, and roll out email and marketing automation plans, with defined goals using customer insight and analytical data.

Your profile as Marketing Automation Specialist:

• Minimum 8 – 12 years of experience within digital marketing & marketing automation environment. (certification isa strong plus)
  Knowledge of how back-end systems such as CRM, marketing automation, profiles, access & entitlement integrate into the digital experience and associated business processes
  Excellent analytical and problem-solving skills with the ability to leverage digital and behavioral metrics and insights to drive business decisions or direction
• Experience with Web analytics and A/B Testi ng tools e.g. Optimizely, Visual Website Optimize is preferred
• Experience with Online Survey tools / Online behavior capturing software such as Hotjar is preferred
  Proven expertise of managing marketing automation platform in a multi -territory environment

Why you should choose ZF in India

• Innovative Environment: ZF is at the forefront of technological advancements, offering a dynamic and innovative work environment that encourages creativity and growth.
• Diverse and Inclusive Culture: ZF fosters a diverse and inclusive workplace where all employees are valued and respected, promoting a culture of collaboration and mutual support.
• Career Development: ZF is committed to the professional growth of its employees, offering extensive training programs, career development opportunities, and a clear path for advancement.
• Global Presence: As a part of a global leader in driveline and chassis technology, ZF provides opportunities to work on international projects and collaborate with teams worldwide.
• Sustainability Focus: ZF is dedicated to sustainability and environmental responsibility, actively working towards creating eco-friendly solutions and reducing its carbon footprint.